Business Intelligence Analyst II-Johns Hopkins Medicine Marketing & Communications
Requisition #: 299463
Location: Johns Hopkins Health System, Baltimore, MD 21201
Category: Non-Clinical Professional
Work Shift: Day Shift
Work Week: Full Time (40 hours)
Weekend Work Required: No
Date Posted: Nov. 25, 2020
The Business Intelligence Analyst II work under the direction of Consumer Engagement Internet Marketing Manager, and JHM Technology Innovation Center assigned leader. The position supports the Marketing and Communications department's overall analytics and data strategy while collaborating with Data Trust, Planning and Intelligence and Information technology (IT). Delivers information, insight, and recommendations to optimize business’ goals around growth, retention, trust and engagement. Understands traditional and digital efforts including SEO, SEM, social media, programmatic display, e-mail marketing, user experience, survey and feedback tools, CRM/PRM/Claims database insights and web/customer experience analytics. The role is responsible for supporting a data culture through metric definition and KPI frameworks to enable analysis, understanding, decision-making and storytelling.
Requires a minimum of a Bachelors Degree. Experience beyond the work experience requirement may be substituted for the degree on a 2 years of experience for 1 year of education basis
Requires a minimum of 3 years related experience. Experience in Marketing and Communications strongly preferred. Minimum of 2 years of data analytic experience required.
Preferred Knowledge, Skills, or Abilities
- Working knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, CRM/PRM, website reporting tools and customer experience/web analytics
- Moderate knowledge of the various marketing and business intelligence technologies, e.g. Google AdWords, Google Analytics, Google Search Console, Social Media Ad Platforms, Google Tag Manager, Conductor, Foresee, Cision, Vision Critical, Experian Mosaics, Sitecore, Yext, Healthgrades, Salesforce Marketing Cloud, Microsoft Azure, Tableau, etc.
- Knowledge of data warehousing, data structuring techniques such as modeling of multi-fact and dimensional modeling and how to access this data through business intelligence tools
- Understanding of how to perform data validation tests to ensure quality
Preferred Licensure, Certification, Registration:
Google Analytics Certification preferred
Google Tag Manager Fundamentals Certification preferred
Johns Hopkins Health System and its affiliates are drug-free workplace employers.
Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
Johns Hopkins Medicine.