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Job Details

Senior Online Search Marketing Specialist - Marketing & Communications

Requisition #: 188132
Location: Johns Hopkins Hospital, Baltimore, MD 21201
Category: Non-Clinical Professional
Work Shift: Day Shift
Work Week: Full Time (40 hours)
Weekend Work Required: No
Date Posted: July 25, 2019

Johns Hopkins Health System employs more than 20,000 people annually. Upon joining Johns Hopkins Health System, you become part of a diverse organization dedicated to its patients, their families, and the community we serve, as well as to our employees. Career opportunities are available in academic and community hospital settings, home care services, physician practices, international affiliate locations and in the health insurance industry. If you share in our vision, mission and values and also have exceptional customer service and technical skills, we invite you to join those who are leaders and innovators in the healthcare field.

Position Summary:

Johns Hopkins Medicine created the Internet Strategy and Web Services team to serve as a central strategic leader in the exploration, development, execution, and analysis of a digital strategy that connects the people of the world to the people of Johns Hopkins Medicine. Serving all aspects of the three-part mission of research, education and patient care, the team leads the creation and execution of a comprehensive online strategy including content creation and distribution, user-centered design and development, Internet marketing and social engagement, and data-driven performance analysis.

The Senior Online Search Marketing Specialist reports to the Manager of Internet Marketing and Social Engagement and oversees departmental and enterprise level search marketing activities, inclusive of SEO, SEM and the optimization of business listings (including hospital locations, faculty and departments). This position performs research on new techniques, technology and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines. The senior specialist will create strategies with prominent search engines, develop and test new keywords, manage Pay-Per-Click campaigns, analyze click-through data, conduct research and identify synergies between SEO and SEM. This person works closely with agency partners to unsure that campaigns and projects are managed effectively and optimized where necessary.


Working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics.

Experience with Google Webmaster tools, Google Analytics, Google Tag Manager and Google Business. Experience with Conductor Searchlight or

other tools used for SEM and SEO execution

Strong understanding of search engine algorithms

Medical or health-related institution and Web writing experience

Marketing communications or corporate communications writing and editing experience

Working knowledge and experience using content management systems, social media tools and related web applications

Knowledge of HTML & CSS and specialized software such as ASP online software, CMS, Adobe Suite, GoogleDocs, SEMRush, etc.


Requires a Bachelor's Degree preferably in Marketing or Communications. Equivalent experience and training, in digital communications, web marketing or social media, beyond the work experience requirement may be substituted on a 2:1 basis.

Work Experience:

5+ years’ experience in managing paid and organic search marketing campaigns.


Day Full Time (40 hours)

8:30 am – 5:00 pm


Work Location:

901 S. Bond Street, Baltimore, MD 21231


A data driven approach with a solid understanding in conversion rate optimization, paid user acquisition, web analytics, etc.

Strong analytical skills

Ability to cultivate metrics and identify meaningful trends

Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy

Ability to produce reports, including narrative and visual elements, on demand and to produce standardized documents

Ability to utilize Microsoft applications, including Outlook, Word, Excel, Access and PowerPoint

Self-motivated, detail oriented, results-driven personality

Ability to demonstrate capacity for innovation, idea generation and strategic thinking

Ability to adapt to rapidly changing environment

Solid teamwork skills

Ability to manage vendors and agencies effectively

Strong client/customer service approach

Strong work ethic

Ability to operate independently.

Required Licensure, Certification:

AdWords Certificate is preferred.

Working Conditions:

The position if office-based. The person may need to visit the other health system entities.

Johns Hopkins is a Smoke – Free campus.

Johns Hopkins Health System and its affiliates are drug-free workplace employers.

Johns Hopkins Health System and its affiliates are an Equal Opportunity / Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.


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Johns Hopkins Medicine.